SMOKINCAT - MENTAL HEALTH MEME COIN

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SMOKINCAT — FROM MEME TO MISSION

SMOKINCAT began as a spontaneous crypto experiment — a meme coin with no roadmap, no team, and zero expectations. Just a spark of curiosity from artist and mental health advocate Marc Craig, who launched the project as a bold, chaotic leap into Web3. A doxed dev with a cat, a magic smoking pen, and nothing to lose.

But something unexpected happened.

The meme found meaning.

Over time, SMOKINCAT evolved from playful prank to purpose-driven platform — a fusion of street art, lived mental health experience, and community-powered crypto. What started in chaos matured into a mission: to turn memecoins into mechanisms for real-world healing, visibility, and creative empowerment.

And it’s deeply personal. Marc isn’t just painting walls — he’s living with Borderline Personality Disorder (BPD) and using art as his voice. As artist-in-residence at Leake Street, the legendary graffiti tunnel beneath London’s Waterloo Station, he’s transforming his lived experience into a creative ecosystem where mental health meets street culture — and now, decentralised value.

CHAPTER 1: HANDS TO WALL

This is where the mission hits the streets — literally.

Chapter 1 is a 12-part mural series that brings together real stories, raw emotion, and public art, all fueled by crypto and community. Here’s how it works:

1. 12 Real Interviews

Marc sits down with 12 individuals, each living with a different mental health condition — from PTSD to OCD, bipolar to anorexia. No scripts, no filters — just honest conversations.

2. Handprint Portraits

Instead of painting their faces, Marc creates digital portraits using the subject’s hand — a personal symbol of identity, like ancient cave paintings. It’s their mark. Their truth.

3. Community-Funded Mural Creation

Each mural is powered by the VOID WALLET.

Marc seeds it with £100 worth of SMCT. When the wallet grows to £600, the £500 difference is distributed equally between 5 artists who live with the condition being highlighted — including the portrait subject. Each artist also features in a digital group exhibition on smokincat.io, giving them visibility and a platform to share their stories.

4. Funding the Wall Through Art Prints

To fund the mural itself, 20 limited edition prints of the digital artwork are sold at £25 each.

• £15 covers production and shipping
• £10 goes to mural costs (MDF boards, Posca pens, and more)
  That’s enough to build an 8ft x 8ft mural, painted on wooden panels and installed on the walls of Leake Street — seen by over 20,000 people per day.

5. Public Exposure With a Purpose

As it is being painted  the mural becomes a beacon of conversation. Street art meets mental health advocacy — on full display in one of the world’s most iconic graffiti tunnels. It’s not hidden in a gallery. It’s loud, proud, and public.

6. 12 Murals, 1 Exhibition, 100% Impact

After all 12 murals are complete, they’ll be brought together in a final public exhibition.

100% of net proceeds from this show will be donated to a mental health charity — closing the loop and turning creativity into contribution.

7. Chapter 2 Begins…

Once Chapter 1 ends, a new one begins. New stories, new subjects, new murals — but the same soul:

Art with purpose. Value with heart.

JOIN THE CHAOS (FOR A CAUSE)

SMOKINCAT may have started as a meme, but it’s now a movement — a creative rebellion that turns internet culture into real-world action.

We’re not a company. We’re not a traditional charity. We’re a community of artists, misfits, storytellers, and dreamers, using a coin and a cat to challenge stigma, spark conversations, and support real people through real art.

If you’re here, you’re in.

So grab a metaphorical spray can — or a real one if you’re near Leake Street — and help us paint something bigger than ourselves. Whether you’re buying a print, minting some SMCT, or just sharing your story — you’re part of the creative event.